Selected Creative ConceptPaid Social / Content / Branding

LUMA Skin

“Transforming minimalist clinical skincare into scroll-stopping desire.”

Paid Social AdsMotion CreativesProduct Landing DirectionUGC Scripting

01 // Concept Objective

The Strategic Mandate

Create an irrepressible paid acquisition machine for a clean-ingredient skincare startup targeting discerning beauty conscious millennials.

02 // The Market Challenge

Breaking Through The Clutter

Skincare consumers are skeptical of synthetic buzzwords and flooded with identical pastel aesthetic feeds. LUMA required crystalline transparency and medical-grade elegance.

03 // Creative Direction

The Visual Language

Macro texture droplets, iridescent prism refractions, scientific clarity typography, and problem-solution split-screen motion ads.

Brand Color Palette

#0A1128

#1C2541

#70F8BA

#E0FBFC

Modeled Campaign Benchmarks

4.8xSimulated Ad ROAS

Modeled target blended return on ad spend

52%Hook Retention Benchmark

Average 3-second thumb stop rate objective

16Creative Variants

Tested simultaneously in launch framework

*Presented as concept campaign goals and modeling benchmarks

Concept Deliverables Pack

12 Multi-Hook Meta Video Ad Concepts

High-Converting Skincare Quiz & Landing Framework

Macro Texture Motion Graphics Pack

Creator Outreach & Scripting Playbook

Dynamic Retargeting Banner Suite

Your Turn

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